International Marketing Management - Going Beyond the Four P's

In today’s global business world, the 21st century marketing manager is a key decision maker. The rise of customer intelligence demands a new level of marketing intelligence. Succeeding in this new reality of business takes actionable knowledge that goes far beyond the traditional Four P’s model. As a result, companies in every industry are forced to restructure and create new job roles–just to stay competitively positioned. Boston University’s Master of Science in International Marketing Management (MSIMM) online program prepares students for career opportunities that didn’t even exist a few years ago.

Designed to reflect the global marketplace, this is truly an international program. Every student has the opportunity to interact directly with faculty members and peers enrolled in BU’s partner universities across Latin America, Mexico, and India. If you’re a motivated professional, prepare to become a 21st century manager, and graduate with your master’s degree from BU in just 12 courses.

Why choose the MS in International Marketing Management?
The speed with which consumers have embraced all things digital is unprecedented. Nowadays, customers independently research products and services. They seek out opinions via their social networks, read ratings and reviews online, consult their apps, and visit competitor websites. Just as customers gather data in real time, BU is teaching marketers how to react in real time.

As a student in this program, you’ll learn how to make critical, integrated decisions by utilizing BU’s proprietary software, engaging in business simulations, and exercising scenario thinking. The MSIMM program was created to help you market within the 21st century paradigm shift and prepare for what is yet to come.

Metropolitan College’s Administrative Sciences Department has an internationally respected and multicultural faculty from a variety of backgrounds that cover every facet of international marketing management. Learn more about our renowned faculty members and their impressive corporate, academic, and research experience.

Career Outlook
This globally diverse program is designed to prepare you for opportunities and innovations that are still on the horizon. We have recent grads working in high-level positions that didn’t even exist a few years ago. Possible career paths include:

  • International Marketing Management
  • Social Media Management
  • Marketing Analytics Management
  • Internet Marketing Management

How does the MSIMM degree program compare to the MBA?
Learn more about BU’s markedly different approach to management education.

Get started and download an informational brochure.

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